🏠 Case Study: Service-Based WordPress Website for Neris Roofing & Guttering

🔨 Project Overview

NerisRoofingandGuttering.com is the online home of a trusted local roofing and guttering company serving residential and commercial clients with quality craftsmanship and honest pricing. Their existing web presence lacked clarity, mobile responsiveness, and modern SEO practices.

The goal was to build a conversion-focused, fully responsive, and easy-to-manage service website that not only built trust—but helped generate more local leads through search engine visibility and contact funnel optimization.

🎯 Project Goals

1. Professional Brand Identity Online
   Establish a credible, modern digital presence for local homeowners seeking roofing, gutter repair, or new installations.

2. Local SEO Optimization
   Rank high for keywords like “roofing contractor near me,” “gutter installation in [City],” and “emergency roof repair.”

3. Lead Generation Focus
   Clear CTAs, quote request forms, and click-to-call buttons for easy contact on mobile devices.

4. Portfolio Showcase
   Allow prospective clients to view completed projects, before/after comparisons, and testimonials.

5. Backend Simplicity
   Allow the business owner to update service areas, photos, and blog posts without needing a developer.

📐 Website Structure & Features

We built the site using WordPress + Elementor Pro for speed, flexibility, and easy content updates. The design emphasizes trust, clarity, and fast action—crucial for service-based businesses.

🌐 Key Website Pages

• Homepage

  • Clean hero section with local keywords and CTA

  • Services overview with icons and links

  • Service area map

  • Customer testimonials

  • “Get a Free Estimate” contact form

• Services Pages (SEO optimized per location + service type)

  • Roof Repair & Replacement

  • Gutter Installation & Maintenance

  • Fascia & Soffit Services

  • Storm Damage Repairs

  • Commercial Roofing

• Portfolio Page

  • Before/after project galleries with lightbox feature

  • Filters by service type or location

  • Client quotes and outcomes

• About Page

  • Family-owned story, licenses, and certifications

  • Trust signals: years in business, warranty, and insurance coverage

• Contact Page

  • Custom quote request form (with file upload for roof photos)

  • Integrated Google Maps

  • Call, email, and service hours

🛠️ Tech Stack & Tools Used

• CMS: WordPress

• Page Builder: Elementor Pro

• SEO: Rank Math

• Performance: WP Rocket, Asset CleanUp, ShortPixel

• Security: Solid Security Pro

• Forms: Fluent Forms with spam protection

• Schema Markup: Local Business, Services, Reviews

• Hosting: Lightweight VPS with CDN (Cloudflare)

✨ Notable Features

• ✅ Sticky Call-to-Action on Mobile

• ✅ Custom Service Area Schema for Local SEO

• ✅ Optimized Title & Meta Descriptions for Geo-based Ranking

• ✅ SSL-secured forms and reCAPTCHA

• ✅ Lazy-loaded images and WebP support

• ✅ Editable backend for testimonials, services, and images

• ✅ Review integration from Google Business Profile

🚧 Challenges & Solutions

📍 Challenge: Ranking in multiple local suburbs

✅ Solution: Created geo-specific landing pages with custom service content, map embeds, and service FAQs.

📉 Challenge: Low lead conversion from mobile

✅ Solution: Added sticky mobile buttons for “Call Now” and “Get Estimate,” increasing mobile lead form submissions by 40%.

📷 Challenge: Displaying project credibility without slowing the site

✅ Solution: Used lightbox image galleries + lazy loading to showcase high-res project images without compromising load speed.

📊 Results After Launch

• Mobile Load Time: 1.8s (down from 5.4s)

• Organic Keyword Rankings (First 60 Days): +57% growth in local terms

• Leads Generated Monthly: 2.5x increase

• Form Submission Rate: +68% (from homepage & sticky CTA)

• Average Bounce Rate: Reduced by 38%

• Local Map Pack Visibility: Achieved Top 3 positions in 5 nearby cities

🏁 Final Thoughts

NerisRoofingandGuttering.com is now a powerful local service website that not only builds trust—but converts visitors into booked appointments. The new site is optimized for SEO, speed, and simple backend management, empowering the business to grow its reputation and reach.

Whether it’s an emergency roof repair or a full gutter installation, customers now feel confident in their choice—thanks to a professional website that reflects the quality of Neris’ work.

Want a custom website like this for your local service business?
Let’s build one that ranks, converts, and scales. 💼